With customer-obsessed brands betting big on personalization at scale, customer experience leaders face urgent decisions on just where, when, and how to place those bets.

Join us as our special guests from Merkle and Adobe share insights from the top brands they work with.

Attend this webinar and learn:

  • Key innovations in strategy and tech for personalized journey management (with a focus on retail)
  • How to make or break personalization, decisioning, and journey orchestration
  • Analytics and building blocks needed to create seamless and successful customer journeys
  • How to map an effective CX management maturity plan

Presenters:

Jas Singh is vice president and Adobe architecture practice lead at Merkle. Jas provides marketing solutions and services that include selection, deployment, execution, and support of Adobe’s Experience Cloud and Platform. He is experienced in leading sessions to understand customers’ goals, vision, challenges, existing technology stacks, and investments, offer solutions that help clients mature their marketing, and achieve their business goals.

Evan Nicholson is director, digital experience practice at Merkle. Evan helps clients put data and insights into action across technologies to create better-performing, more relevant web and mobile experiences. He works with enterprise brands across industries—including health, finance, automotive, entertainment, and retail—to define and run people-centric experiences that have a measurable impact for their business and customers through technology and data.

Michael Klein is global director, industry strategy and marketing for retail, travel, and consumer goods at Adobe Systems. Michael is responsible for Adobe’s point of view and messaging in the commerce verticals, working with the company’s global commerce clients to help them develop best-in-class digital marketing strategies. For over 25 years, Michael has served as a senior merchant and marketer for brands like Williams-Sonoma, Harry and David, Discovery Channel Stores, eLuxury.com (LVMH Moet Hennessy Louis Vuitton), and Wine.com.

Sayantika Sikdar is senior director at Merkle. Sayantika is a subject matter expert on audience strategy, audience platforms, data analytics, and digital marketing with over 10 years of experience. She is passionate about leveraging analytics, data-driven approaches, audience platform solutions (Adobe, Salesforce, Oracle), and orchestrating cross-channel audience-based journeys. She has led multiple consulting, implementation, and value realization solutions for clients across the retail, insurance, entertainment, banking, and electronics industries.

Moderator:

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.



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